How To Get Great On Camera
Starting out creating video content can be a bit daunting if you’ve never done it before, so here’s how you can get super skilled super quickly.
Often one of the most common objections I hear when it comes to videos being created for businesses is that the people within the business are really resistant to putting themselves in front of the camera. They don’t like how they stand, or have a pet peeve about their fingernails (yep, It’s happened), or have never done it before and have no idea how to ‘do it’.
Many businesses feel that they can solve this by getting animated videos done, or paying presenters and talent to do the work for them. That’s okay we’re not all born television presenters but nor should we be television presenters and never mess up our lines. It’s not really authentic if you’re one super energetic guy/gal and then the camera turns on and you turn into a monochromatic robot.
A simple tactic to grow an audience online is for businesses to use videos to educate people and give insight and value into the areas that their business operates in. FAQs, Tutorials, Explanations, Concepts, Live videos. All of these video types enable a person or business to grow an audience around their passion, and that’s exactly what you should be making videos about. If you’re in any doubt, search YouTube for the answer to a question you want to know, then look at how many views it has.
I feel that people who opt for video content of anyone but themselves on camera are missing a massive opportunity to establish themselves as subject matter experts, and therefore the brand that they’d like their business to be.
Video has a super power unlike any other medium. As you give people tips, as you answer questions, or run through a tutorial, you are allowing your audience to connect to you on a personal level. A viewer gets to know you over time, gets to connect on a deeper level, and as you can probably surmise by the rise of influencer marketing, the number of people buying products and services from people they trust are growing rapidly.
So if you’re missing this opportunity and not getting in front of a camera because you’re fearful or not confident enough in some way, then I’ve got one tip for you to get some on-screen time and moving towards becoming confident to keep at it.
The ground breaking tip?
Practice gives you experience. Practice gives you knowledge. Practice helps develop the kind of ‘on screen persona’ you have. Practice will give you the confidence to get in front of a camera and tell people your opinion.
And this is the great thing about video. You don’t have to make anything public, post anything to a wider audience until you have the confidence to do so.
So what kind of videos will give you practice?
If you write blog posts for your business or maybe Medium or other publishing platforms, this will be an easy move, and if you don’t yet create content this way then this’ll be even easier to start. Instead of jumping straight into the writing, set up your smartphone and record yourself dictating your blog.
Upload the video file to an online transcription service and then finish your blog with any necessary tweaking. You haven’t made your video public, yet you’ve just spent 10-15 minutes getting your brain comfortable with talking on video.
This is an approach that I’m doing right now for Picturehouse Collective’s weekly Facebook Live posts (discussing insights & thoughts into video content marketing) to both provide value to an audience via video, but I then get the video transcribed and turn into a blog post with some light modification. In fact, below is the original video I made around this topic.
These vids are actually my favourite to make with my smart phone. It’s absolutely incredible and it is so powerful. For every new business enquiry I get, or if I want to touch base with a client I haven’t heard from in a while, I pull out my smartphone and make a video for them. For their eyes only.
I personalise it, upload it to YouTube and make it ‘unlisted’ so that only those who have the link can view it.
How many of you get emails as your most regular type of communication when it comes to your clients, your post clients, existing clients or your potential clients? Think of the benefit of replying actively with video messages, your email recipient will drool over the love and effort, PLUS once again you’ll be proactively getting better at presenting on video. Win Win.
Here’s an example of a personalised video message that I sent to a potential client at the time.
How many times do you get asked the same question? Here are of my own that come straight to recent memory:
How do people find my videos?
How long should my videos be?
Where do I post my videos?
The list goes on, but what I have begun to do is create videos that answers these questions. Now, I’m choosing to make mine public and available for anyone to find, but you don’t have to.
Again, pull out your phone, start talking to fill that knowledge gap, and start getting better at talking on camera as a side benefit.
Over time, you could actually create higher quality videos with cool graphics and logos, and start creating a YouTube channel packed with knowledge and insight for the world to find, with a super charismatic presenter in front of the camera (You!).
So the theme the theme that you can hopefully pick up on is that the only way to get better on camera is to get yourself on camera. But that doesn’t mean you have to publish content out to your audience if you’re yet to feel confident in how you come across. Use these private methods as a way to hone in your energy and presentation style to ensure that when you go to make your next video, you leave the animations and news presenters at home.
Know someone who should be using video to grow their audience or land more clients? Share this blog post with them and award yourself 1000x Karma points! - Nick