How To Get More Views On Your Videos
“How can I get more views on my videos?”
It’s a question I’m asked a lot because, understandably, we all want people to watch the videos we make, right? I probably catch myself in the mirror too many times after I post a video online, crossing my fingers and thinking “Come on, a million views!”.
Well, I’m not quite at a million views just yet, but I’ve learned through trial and error and through experience with working with other clients about how we can try and maximize the number of people that will watch our video content.
So here’s a few tips that will generally work across each social media platform on how to get more views on your videos:
Without a doubt, the biggest answer to the problem lies in actually making good videos with valuable content to begin with. What does that mean? Videos that your intended audience WANT to consume.
I know, I know, you’re thinking “How the hell am I supposed to know what my audience wants to watch?”. Unfortunately, there is no definitive answer for this. My best advice is this. Experiment. Create content that ties in to a conversation that your ideal audience is having right now.
You see a few of your favourite Instagram profiles posting about their New Year’s Resolutions? There’s a video.
Work in the tax/accounting industry and the personal tax deadline is fast approaching? There’s a video.
Work colleagues raving about a motivation speaker at a recent conference? Interview them. There’s a video.
Is there a new piece of tech that you’ve got your eye on? Review it! There’s another video.
After a short while, you will begin to see which videos perform better based on their content, and can start inching your videos to focus on that particular theme, getting better with each upload, gaining more interaction and because of that, more viewers.
Live video is without a doubt the best video type for return of investment against your time. It takes as long to make the video as you want to talk, so in 10 mins or less you could have a new video posted to your page/channel.
Here’s the kicker. When you broadcast out to your existing audience and you can interaction during the live video, then your social media platform of choice will see that as a good video, and place it organically in front of more people (remember that your organic posts are only shown to a small sample of your audience at a time).
As your video progresses, as you continue to interact with your viewers, it will be seen by more people. So live video + good interaction = more video views. I’ve had previous videos been seen hundreds of times thanks to just a few people commenting on a video whilst it was live, people who could be new to my brand and fitting the criteria of an ideal audience member.
A video thumbnail is simply a photo preview that represents the content of the video. It’s a quick way for someone to decide whether they watch the video. First, they see the video title, and determine whether it’s relevant to them, and then the picture within the thumbnail shows them the tone of video they can expect.
Facebook & Instagram auto-play their videos. As you scroll down your news feed, you will see any video will be playing through, and so you won’t usually see a thumbnail, however whatever platform is your go to for video hosting (hopefully multiple), you should make sure that you have a solid thumbnail. It’s just good practice.
A video thumbnail that draws attention, isn’t click-baity and represents the content of the video will mean you maximise how many people click through to play it.
How do people who have never seen you before find your videos? Just like thumbnails, there is not one single factor in getting discovered, but tagging your videos with searchable phrases and terms means that people looking for an answer to a specific question, may just be able to find your video.
Tagging videos is the equivalent to making sure that your website has great SEO and can be found by Google.
Now, not all social media platforms treat tagging the same way:
Facebook - You can add tags to a video on Facebook, however searching for videos and content on Facebook isn’t a huge thing. Just like thumbnails though, it is a good practice to get in to.
Instagram - You don’t tag videos here, but of course you do use hashtags. Try and determine the kind of hashtags that suit for your content. Made some tips for Xmas decorations? #XmasTips is a solid hashtag to get into.
YouTube - No surprise, the world’s second largest search engine uses tagging as a way to answer search queries as well as place videos as recommended to watch based on the viewing patterns of a viewer. So if they watch a video about how to make a cake, then a food related video is likely to be recommended to them next. Could it be yours if you’re a cook with the right tagging? Absolutely!
Ultimately there’s no shortcut to getting video views, but by considering both the content and the distribution aspect of how you’re getting your videos out there, you can at least continue to attract people to your content, with the result of getting more views on your videos.