Service business owners; Get consistent, qualified enquiries in 12 weeks or less.
We build and manage Google Ads, Facebook/Instagram ads + ad photo & video creative + tracking so you can see exactly where leads come from and scale what works.
Launch a clear lead system with tracking (so results are measurable)
Weekly optimisation + creative iteration (so performance doesn’t stall)
Simple reporting that tells you what is working (no vanity metrics here)
Start a lead generation campaign with us and enjoy 30-days of results for free. Only 2x spots available per month.
⭐️⭐️⭐️⭐️⭐️4.9 - 28 Reviews
Hey, Solopreneur (or Tiny But Mighty Team)...
This is how small business owners are getting a predictable stream of new leads from Facebook or Google so they can finally stop guessing where next month’s enquiries are coming from.
All Without:
❌ Burning Cash On “Boosted Posts” That Go Nowhere
❌ Hiring An Agency That Locks Them In, Then Disappears
❌ Wasting Nights/Weekends Chasing Referrals And Crossing Fingers
Hi, I’m Nick Kelly, founder of Picture House Collective.
And I’d like to know…
Are you sick of inconsistent leads, random enquiry spikes, and the “feast or famine” cycle?
Have you paid for marketing before… only to get clicks, likes, and vague reports instead of actual calls and bookings?
And does it feel like you’re doing everything right in your business, but growth keeps stalling because new enquiries just aren’t predictable?
If that sounds familiar, you’re not alone.
A lot of established service businesses hit a ceiling because their marketing is either:
too reactive (posting when they remember),
too generic (same templates as everyone else), or
outsourced to someone who doesn’t really understand how leads are generated.
And to be clear: you shouldn’t have to become a content creator or a full-time marketer to get customers.
You run a business. You’ve already got a solid service. You deserve a lead system that actually performs.
That’s why I’ve built a simple, done-for-you growth engine for service businesses:
Paid ads management (Facebook or Google) paired with media creative that stops the scroll and drives enquiries.
So instead of “hoping” next month is better, you can build a consistent pipeline.
If it’s a fit, we’ll:
map out the perfect offer and funnel for your business,
produce the key digital assets, landing pages, tracking implementation and
manage the ads weekly so performance improves over time (not declines after week one).
Click below to book a call and we’ll figure out, in plain English, whether ads + video is the right next move for your business—and what it would take to make it profitable.
Here’s to your next wave of enquiries,
Nick Kelly
Picture House Collective
Experienced advertising funnels on Google and Meta
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Intent Based Google Search Marketing
Go to where your next clients are looking for you, RIGHT NOW.
We utilise Google’s extensive search platform and partner networks to connect you with potential customers/clients.
With an average user searching on Google over 130 times per month, there’s great opportunity to be the first results they see without time consuming and costly SEO.
You can be in front of them today, not in 6 months time. -
Interuption Based Meta Marketing
Facebook & Instagram account for over 70% of Australia’s internet usage every month. With millions glued to their phones right now, we design campaigns that cut through the noise and talk directly to your ideal clients & customers.
We capture their interest and qualify the right audience to move to your website and take action; reaching out to talk to you.
Forget the insanely time-consuming content creation that net you 12 likes a post, we find the perfect audience for your business within 2 hours of running a campaign.
Bringing real leads and business growth to Australian small businesses
Sydney Pet Dentistry raised issues around under-booked surgery rooms and the need to grow beyond their existing referral network.
In their first 30-days, they saw 44 additional enquiries, closing 70% of them into booked clients, at an average client spend of $3000.
Now 6 months in to their advertising with us, they have seen 266 new enquires, potential customers that had not been aware of them previously, and fully booked rooms.
MT Design Collective is an architectural home design firm who saw success with their existing Google search ads, but felt that there more more potential clients to be found on Meta.
With development of a scroll-stopping offer and high performing landing page, every 7 days we average 11 new qualified leads at $35 per lead.
The business has since added new design staff to their roster to cope with growing demand, and we’re now supporting them in the brand authority space with podcast production targeting retail consumers for the building industry.
The road to business growth in 12 weeks or less…
Week 1-4
We bring ourselves up to speed on your service, niche and ideal clients.
We’ll survey previous clients, examine competitors, develop a strong offer, design look/feel of the advertising and create website landing pages that will maximise conversion.
We’ll have our first campaigns running and gathering data, showing us what the market responds to.
Week 5-8
You’re starting to see leads come in now, and here is where we examine, reflect and improve on the overall quality of those leads.
We’ll test alternative messaging and ad angles, and keep on eye on campaigns daily to make sure they are in a place to scale.
Week 9-12
This is where you get to enjoy the fruits of our labour. Leads will be qualified, suited to the client avatar or demographics that you want.
Constant tweaks and improvements will pave the way to expand your business in ways you never thought were possible.
Two ways to work with us:
Month-To-Month - $1450pm (inc GST)
Enjoy the flexibility of cancelling at any time, no lock-in contracts
Pay us a monthly management fee of $1450 (inc GST)*, and we’ll take care of:
End-to-end paid ads management each month on one ads platform (Meta or Google).
Custom ad creative for 3x unique ads per month (creative, copy, headlines, landing page guidance) that leverages our creative pedigree.
1x monthly strategy call to keep campaigns humming and collaborate on new objectives.
Weekly optimisation and reporting updates to track KPIs, refine messaging, and scale winning campaigns.
Development and implementation of 1x landing page that qualify the perfect potential clients and customers.
48-hour response time in the event you need support or guidance for your funnel or email marketing.
Monthly revisions on any sales pages or funnels implemented that need optimisation.
* You will have additional expenses on top of this, namely an ad budget for paid ads, plus any subscriptions that enable your automated funnel system.
6 Month Lead Growth Program - $1100pm (inc GST)
Lock in your growth for 6-months, pay a lower monthly amount and enjoy even better returns.
Pay us a monthly management fee of $1100(inc GST)*, and we’ll take care of:
End-to-end paid ads management each month on any ads platform (Facebook, Instagram, Google search, Youtube etc; wherever your audience is).
Custom ad creative for 3x unique ads per month (creative, copy, headlines, landing page guidance) that leverages our creative pedigree.
1x monthly strategy call to keep campaigns humming and collaborate on new objectives.
Weekly optimisation and reporting updates to track KPIs, refine messaging, and scale winning campaigns.
Development and implementation of 1x lead magnet which utilises your experience and expertise to give your ideal customer incentive to enter your ecosystem.
Development and implementation of 2x landing pages that qualify the perfect potential clients and customers.
Development and implementation of an automated email marketing system (with copy written by us) to warm prospects up from cold audiences to warm to hot and ready to buy for the right person.
One-hour response time in the event you need support or guidance for your funnel or email marketing.
Monthly revisions on any sales pages or funnels implemented that need optimisation.
PLUSYour first 30 days of ads management are on us. We want this to be a partnership and help grow your business. You won’t have to pay a dollar to us until month 2 so that you can measure our approach and make sure you like working with us.
In the unlikely event that you are unhappy with any initial work or results achieved in the first 30 days, you may cancel your contract with us, no hard feelings.
* You will have additional expenses on top of this, namely an ad budget for paid ads, plus any subscriptions that enable your automated funnel system.
Frequently Asked Questions
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Whilst other agencies will send your account to juniors to run after an initial setup period, we won’t.
That’s why we only take on 2x new clients a month. Nick is involved in everything, from advertising strategy right down to email automations. -
This offer is open to clients who commence a 6-month leads growth program with us.
If you’re not happy we’ve done enough by the end of month 1 or simply have a change of heart, then we’ll cancel your remaining contract, and a sole payment of $1100 (inc GST) will be payable. -
Here’s a red flag you can be on the look out for. If someone says they can get you x leads, then you need to ask what they define as a lead.
If you run an ad on Meta to scoop up email addresses for a giveaway or competition, those emails are defined as leads by Meta. But they’re not really are they?
What really matters is turning leads into QUALIFIED LEADS. That’s our approach. We want the people who book time with you to be genuinely interested in your service, and that’s our metric for success. -
Every business is different, every industry faces differing costs when it comes to acquiring new leads and customers.
Our management services are perfect for businesses with a marketing budget of $2.5k per month as a minimum for the first 90 days.