These are the people who want more to do with you. They want to learn, observe, ask questions and engage with your content, website and social media.

These are the people who have come downstream and want to enter your ecosystem. Ultimately, these people will indicate strong buying signals and through email marketing we’ll move these people into consistent sales discussions with you to do your thing.

THIS is what we call a qualified lead.

We don’t just ‘send people to a website’. We design and execute for you custom landing pages that sell steps towards your services.

Your ideal clients vary anywhere between ‘just looking’ and ‘ready to buy’. We design web pages that speak to a specific person, at a specific part of their buying journey.

We sell them that small step, a lead magnet, an audit, a chat, to bring them into an automated funnel and sequence to move them from browsing to buying.

Right now, your idea customer is browsing a social media platform, search engine or video site. In fact they browse the height of the Eiffel tower every day on their phones.

But they don’t want their doom scrolling to be interrupted by an ad that comes straight out the ad agency 1997 advertising playbook.

We use our creativity to design eye-catching, thumb-scroll stopping ads. We go where your customer is, and we put very defined messaging that speaks to them, almost one to one. That’s the power of a good ad.

If you want to attract the right customer, then you’ve got to prove that you have what it takes.

You have to show them you care about them and will fight hard for them. That you’re full of knowledge and expertise and can handle their very big problem. Enter the ‘lead magnet’. A free resource that solves a very specific and much smaller problem.

If you sell house painting services, then your lead magnet will show people how to pick and develop a colour palette for their home. You’re not giving the game away, you’re showing just how damn talented you are!

We use our customer research to guide what this lead magnet should be. It needs to speak to your customers after all and will position you as a leader in your field.

PS…. our lead magnet is at the top of this page. Go back up and check it out with fresh eyes now that you understand its purpose.

There’s only one way to map out what makes your A&E funnel attract your ideal clients and customers… nerding out over research.

This stage is full of surveys, questions, brainstorming and customer feedback to identify gaps in your current process.

We’ll put a magnifying glass over the pain points and obstacles that your customers experience before they arrive into your ecosystem, and this is where we can then determine what your potential clients are looking for and how we meet that need.